Brainwave Gaming - Lazy or Liberating?

A recent wave in the game development community has been that of Brainwave Gaming - the reading of neural activity to interact with a game. This is a very exciting development, and it is technology that can be applied to many walks of life, not necessarily just to gaming. Can this technology be adapted successfully to gaming? Or is it going to cause a generation of people who don’t even move to play their video games?